TOP 15 kampanja 21. veka!

SVET – Portal AdAge objavio je listu TOP 15 kampanja 21. veka. Zvanično najbolje kampanje birao je stručni žiri, ali AdAge je želio da sazna kako njihovi čitaoci razmišljaju, pa su i oni paralelno mogli birati svoje favorite. Na obe top liste, na prvom mestu je Dove kampanja „Real Beauty“ iz 2004. godine.
U nastavku je spisak svih 15 kampanja:

1. Dove: Campaign for Real Beauty, Ogilvy, 2004;
2. Apple: Get a Mac, TBWA/Media Arts Lab, 2006;
3. Dos Equis: Most Interesting Man in the World, EuroRSCG ( Havas), 2006;
4. IBM: Smarter Planet, Ogilvy, 2008;
5. Old Spice: The Man Your Man Could Smell Like, Wieden & Kennedy, 2010;
6. AT&T: It’s Not that Complicated, BBDO Atlanta, 2013;
7. Volkswagen: The Force, Deutsch, Los Angeles, 2011;
8. ETrade: The Baby Campaign, Grey, 2008;
9. American Legacy Foundation: Truth, Arnold, CP+B, 2000;
10. P&G: Thank You, Mom, Wieden & Kennedy, 2012;
11. Progressive: „Flo“ Campaign, Arnold, 2008;
12. Budweiser: Whassup, DDB, 2000;
13. Geico: Gecko Campaign, The Martin Agency, 2000;
14. American Express: Small Business Saturday, Digitas, CP+B, 2010;
15. BMW Films: The Hire, Fallon, 2001.

Sve kampanje pogledajte na sajtu AdAge.